Cover Image

Marketing

Main Author: Pride
Other Authors: Ferrell,
Format: Book
Language:English
Published: Boston: Houghton Mifflin Co., 2010.
Edition:15th ed;
Subjects:
Marketing
Physical Description:xxxi, 629p: ill.; 29 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780547167473 / 0547167474

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