APA Citation

Pride, & Ferrell. (2010). Marketing (15th ed.). Boston: Houghton Mifflin Co..

Chicago Style Citation

Pride, and Ferrell. Marketing. 15th ed. Boston: Houghton Mifflin Co., 2010.

MLA Citation

Pride, and Ferrell. Marketing. 15th ed. Boston: Houghton Mifflin Co., 2010.

Warning: These citations may not always be 100% accurate.