Economics for managers
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
2010.
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Managers and economics
- Demand, supply, and equilibrium prices
- Demand elasticities
- Techniques for understanding consumer demand and behavior
- Production and cost analysis in the short run
- Production and cost analysis in the long run
- Market structure : perfect competition
- Market structure : monopoly and monopolistic competition
- Market structure : oligopoly
- Pricing strategies for the firm
- Measuring macroeconomic activity
- Spending by individuals, firms, and governments on real goods and services
- The role of money in the macro economy
- The aggregate model of the macro economy
- International and balance of payments issues in the macro economy
- Combining micro and macro analysis for managerial decision making