01412pamaa2200217 4500 0000046141 20140428090000.0 091007 eng 9780136065524 / 013606552X / 9780132461184 / 013246118 HB171.5 FAR 2010 Farnham Economics for managers Paul G. Farnham. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 2010. xxiii, 508p: ill.[532p]; 28 cm. FOBCAL Includes bibliographical references and index Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making Management Economics www.pearsonhighered.com