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| LEADER |
01412pamaa2200217 4500 |
| 001 |
0000046141 |
| 005 |
20140428090000.0 |
| 008 |
091007 eng |
| 020 |
0 |
0 |
|a 9780136065524 / 013606552X / 9780132461184 / 013246118
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| 090 |
0 |
0 |
|a HB171.5
|b FAR 2010
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| 100 |
1 |
0 |
|a Farnham
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| 245 |
1 |
0 |
|a Economics for managers
|c Paul G. Farnham.
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| 250 |
0 |
0 |
|a 2nd ed.
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| 260 |
0 |
0 |
|a Upper Saddle River, NJ:
|b Prentice Hall,
|c 2010.
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| 300 |
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|a xxiii, 508p:
|b ill.[532p];
|c 28 cm.
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| 501 |
0 |
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|a FOBCAL
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 505 |
0 |
0 |
|a Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making
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| 650 |
0 |
0 |
|a Management
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| 650 |
0 |
0 |
|a Economics
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| 901 |
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|u www.pearsonhighered.com
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