00769pamaa2200229 4500 0000046124 20121206090000.0 091001 eng 9780495095699 / 0495095699 (pbk.) HF5825 JEW 2008 Jewler Creative strategy in advertising Bonnie L. Drewniany, A. Jerome Jewler. 9th ed. Boston, MA, USA: Thomson/Wadsworth, 2008. 332 p.: ill.; 26 cm. Jewler's name appears first on the previous edition BMCMI Includes bibliographical references and index Advertising copy Advertising layout and typography Drewniany, Bonnie L. www.ichapters.com