Creative strategy in advertising

Main Author: Jewler
Other Authors: Drewniany,
Format: Book
Language:English
Published: Boston, MA, USA: Thomson/Wadsworth, 2008.
Edition:9th ed.
Subjects:
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001 0000046124
005 20121206090000.0
008 091001 eng
020 0 0 |a 9780495095699 / 0495095699 (pbk.)  
090 0 0 |a HF5825   |b JEW 2008 
100 1 0 |a Jewler  
245 1 0 |a Creative strategy in advertising   |c Bonnie L. Drewniany, A. Jerome Jewler. 
250 0 0 |a 9th ed. 
260 0 0 |a Boston, MA, USA:   |b Thomson/Wadsworth,   |c 2008. 
300 |a 332 p.:   |b ill.;   |c 26 cm. 
500 0 0 |a Jewler's name appears first on the previous edition 
501 0 0 |a BMCMI 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Advertising copy  
650 0 0 |a Advertising layout and typography  
700 1 1 |a Drewniany,   |h Bonnie L.  
901 |u www.ichapters.com