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LEADER |
00769pamaa2200229 4500 |
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0000046124 |
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20121206090000.0 |
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091001 eng |
020 |
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|a 9780495095699 / 0495095699 (pbk.)
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090 |
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|a HF5825
|b JEW 2008
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100 |
1 |
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|a Jewler
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245 |
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|a Creative strategy in advertising
|c Bonnie L. Drewniany, A. Jerome Jewler.
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250 |
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|a 9th ed.
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260 |
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|a Boston, MA, USA:
|b Thomson/Wadsworth,
|c 2008.
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300 |
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|a 332 p.:
|b ill.;
|c 26 cm.
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500 |
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|a Jewler's name appears first on the previous edition
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501 |
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|a BMCMI
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504 |
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|a Includes bibliographical references and index
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650 |
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|a Advertising copy
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650 |
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|a Advertising layout and typography
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700 |
1 |
1 |
|a Drewniany,
|h Bonnie L.
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901 |
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|u www.ichapters.com
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