Description: Creative strategy in advertising

Main Author:	Jewler
Other Authors:	Drewniany,
Format:	Book
Language:	English
Published:	Boston, MA, USA: Thomson/Wadsworth, 2008.
Edition:	9th ed.
Subjects:	Advertising copy Advertising layout and typography

Item Description:	Jewler's name appears first on the previous edition
Physical Description:	332 p.: ill.; 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780495095699 / 0495095699 (pbk.)