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| LEADER |
00732pamaa2200229 4500 |
| 001 |
0000045761 |
| 005 |
20130117090000.0 |
| 008 |
090724 eng |
| 020 |
0 |
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|a 9780324593600 / 0324593600
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| 090 |
0 |
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|a HF5823
|b SHI 2010
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| 100 |
1 |
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|a Shimp
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| 245 |
1 |
0 |
|a Advertising, promotion and other aspects of integrated marketing communications
|c Terence A. Shimp.
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| 250 |
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|a 8th ed.
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| 260 |
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|a Mason, OH:
|b Thompson/South-Western,
|c 2010.
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| 300 |
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|a xxii, 668p.:
|b ill.;
|c 29cm.
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| 501 |
0 |
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|a BBIBI
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| 501 |
0 |
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|a BFNPI
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| 504 |
0 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Sales promotion
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| 650 |
0 |
0 |
|a Communication in marketing
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| 901 |
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|u http://www.swlearing.com
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