Advertising, promotion and other aspects of integrated marketing communications
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH:
Thompson/South-Western,
2010.
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| Edition: | 8th ed. |
| Subjects: |
| Physical Description: | xxii, 668p.: ill.; 29cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780324593600 / 0324593600 |