Shimp. (2010). Advertising, promotion and other aspects of integrated marketing communications (8th ed.). Mason, OH: Thompson/South-Western.
Chicago Style CitationShimp. Advertising, Promotion and Other Aspects of Integrated Marketing Communications. 8th ed. Mason, OH: Thompson/South-Western, 2010.
MLA CitationShimp. Advertising, Promotion and Other Aspects of Integrated Marketing Communications. 8th ed. Mason, OH: Thompson/South-Western, 2010.
Warning: These citations may not always be 100% accurate.