APA Citation

Shimp. (2010). Advertising, promotion and other aspects of integrated marketing communications (8th ed.). Mason, OH: Thompson/South-Western.

Chicago Style Citation

Shimp. Advertising, Promotion and Other Aspects of Integrated Marketing Communications. 8th ed. Mason, OH: Thompson/South-Western, 2010.

MLA Citation

Shimp. Advertising, Promotion and Other Aspects of Integrated Marketing Communications. 8th ed. Mason, OH: Thompson/South-Western, 2010.

Warning: These citations may not always be 100% accurate.