Advertising, promotion and other aspects of integrated marketing communications

Main Author: Shimp
Format: Book
Language:English
Published: Mason, OH: Thompson/South-Western, 2010.
Edition:8th ed.
Subjects:


TSAM LIBRARY

Call Number: HF5823 SHI 2010
Accession Item Category Format Status Notes
0000058316 Open Shelf Monographs AVAILABLE