Marketing communications : interactivity, communities and content

Main Author: Fill
Format: Book
Published: Harlow, England ; New York: Prentice Hall/ Financial Times, 2009.
Edition:5th ed.
Subjects:
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008 090724
020 0 0 |a 9780273717225 (pbk.)  
090 0 0 |a HF5415.123   |b FIL 2009 
100 1 0 |a Fill  
245 1 0 |a Marketing communications :   |b interactivity, communities and content   |c Chris Fill. 
250 0 0 |a 5th ed. 
260 0 0 |a Harlow, England ; New York:   |b Prentice Hall/ Financial Times,   |c 2009. 
300 |a xxx, 958p:   |b ill.;   |c 28 cm. 
501 0 0 |a BBDUH 
501 0 0 |a BATUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Sales promotion  
650 0 0 |a Communication in marketing  
650 0 0 |a Marketing channels  
901 |u http://www.pearson-books.com