Marketing communications : interactivity, communities and content
| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England ; New York:
Prentice Hall/ Financial Times,
2009.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxx, 958p: ill.; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273717225 (pbk.) |