00909pamaa2200265 4500 0000045731 20130117090000.0 090723 eng 9780073361345 / 0073361348 (CD-ROM) 658.8342 HAW 2010 HF5415.33.U6 HAW 2010 Hawkins Consumer behavior [ CD-ROM] : building marketing strategy Del I. Hawkins, David L. Mothersbaugh. 11th ed. Boston: Irwin/McGraw Hill, 2010. 1 CD-ROM; 4.5 inch. To accompany textbook titled "Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh" BBDUH DBAM BBAUH Consumer behavior Market surveys Consumer behavior -- Case studies Coney, Kenneth A. Best, Roger J.