Consumer behavior [ building marketing strategy

Main Author: Hawkins
Other Authors: Coney,, Best,
Format: Book
Language:English
Published: Boston: Irwin/McGraw Hill, 2010.
Edition:11th ed.
Subjects:
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008 090723 eng
020 0 0 |a 9780073361345 / 0073361348 (CD-ROM)  
082 |a 658.8342 HAW 2010 
090 0 0 |a HF5415.33.U6   |b HAW 2010 
100 1 0 |a Hawkins  
245 1 0 |a Consumer behavior [  |m CD-ROM] :   |b building marketing strategy   |c Del I. Hawkins, David L. Mothersbaugh. 
250 0 0 |a 11th ed. 
260 0 0 |a Boston:   |b Irwin/McGraw Hill,   |c 2010. 
300 |a 1 CD-ROM;   |c 4.5 inch. 
500 0 0 |a To accompany textbook titled "Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh" 
501 0 0 |a BBDUH 
501 0 0 |a DBAM 
501 0 0 |a BBAUH 
650 0 0 |a Consumer behavior  
650 0 0 |a Market surveys  
650 0 0 |a Consumer behavior --   |x Case studies  
700 1 1 |a Coney,   |h Kenneth A.  
700 1 1 |a Best,   |h Roger J.