Consumer behavior [ building marketing strategy
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Irwin/McGraw Hill,
2010.
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| Edition: | 11th ed. |
| Subjects: |
| Item Description: | To accompany textbook titled "Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh" |
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| Physical Description: | 1 CD-ROM; 4.5 inch. |
| ISBN: | 9780073361345 / 0073361348 (CD-ROM) |