00964pamaa2200277 4500 0000045730 20130117090000.0 090723 eng 9780071288415 / 0071288414 (pbk) 658.8342 HAW 2010 HF5415.33.U6 HAW 2010 Hawkins Consumer behavior : building marketing strategy Del I. Hawkins, David L. Mothersbaugh. 11th ed. Boston: Irwin/McGraw Hill, 2010. xxii, 778p.: col.ill.; 26cm. Includes 1 CD-ROM titled "Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh" BBDUH DBAM BBAUH Includes bibliographical references and index Consumer behavior Market surveys Consumer behavior -- Case studies Coney, Kenneth A. Best, Roger J.