|
|
|
|
| LEADER |
00964pamaa2200277 4500 |
| 001 |
0000045730 |
| 005 |
20130117090000.0 |
| 008 |
090723 eng |
| 020 |
0 |
0 |
|a 9780071288415 / 0071288414 (pbk)
|
| 082 |
|
|
|a 658.8342 HAW 2010
|
| 090 |
0 |
0 |
|a HF5415.33.U6
|b HAW 2010
|
| 100 |
1 |
0 |
|a Hawkins
|
| 245 |
1 |
0 |
|a Consumer behavior :
|b building marketing strategy
|c Del I. Hawkins, David L. Mothersbaugh.
|
| 250 |
0 |
0 |
|a 11th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin/McGraw Hill,
|c 2010.
|
| 300 |
|
|
|a xxii, 778p.:
|b col.ill.;
|c 26cm.
|
| 500 |
0 |
0 |
|a Includes 1 CD-ROM titled "Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh"
|
| 501 |
0 |
0 |
|a BBDUH
|
| 501 |
0 |
0 |
|a DBAM
|
| 501 |
0 |
0 |
|a BBAUH
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Consumer behavior
|
| 650 |
0 |
0 |
|a Market surveys
|
| 650 |
0 |
0 |
|a Consumer behavior --
|x Case studies
|
| 700 |
1 |
1 |
|a Coney,
|h Kenneth A.
|
| 700 |
1 |
1 |
|a Best,
|h Roger J.
|
