APA Citation

Hawkins, Coney,, & Best. (2010). Consumer behavior: Building marketing strategy (11th ed.). Boston: Irwin/McGraw Hill.

Chicago Style Citation

Hawkins, Coney, and Best. Consumer Behavior: Building Marketing Strategy. 11th ed. Boston: Irwin/McGraw Hill, 2010.

MLA Citation

Hawkins, Coney, and Best. Consumer Behavior: Building Marketing Strategy. 11th ed. Boston: Irwin/McGraw Hill, 2010.

Warning: These citations may not always be 100% accurate.