Hawkins, Coney,, & Best. (2010). Consumer behavior: Building marketing strategy (11th ed.). Boston: Irwin/McGraw Hill.
Chicago Style CitationHawkins, Coney, and Best. Consumer Behavior: Building Marketing Strategy. 11th ed. Boston: Irwin/McGraw Hill, 2010.
MLA CitationHawkins, Coney, and Best. Consumer Behavior: Building Marketing Strategy. 11th ed. Boston: Irwin/McGraw Hill, 2010.
Warning: These citations may not always be 100% accurate.