00848pamaa2200253 4500 0000045682 20130117090000.0 090713 eng 9780750659802 / 0750659807 (pbk.) HD69.B7 DEC 2003 De Chernatony Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald. 3rd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2003. xvii, 467 p.: ill.; 24 cm. BBDUH BMAUH BATUH BFIUH Includes bibliographical references and index Brand name products -- Planning Branding (Marketing) McDonald, Malcolm www.elsevierdirect.com