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| LEADER |
00848pamaa2200253 4500 |
| 001 |
0000045682 |
| 005 |
20130117090000.0 |
| 008 |
090713 eng |
| 020 |
0 |
0 |
|a 9780750659802 / 0750659807 (pbk.)
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| 090 |
0 |
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|a HD69.B7
|b DEC 2003
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| 100 |
1 |
0 |
|a De Chernatony
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| 245 |
1 |
0 |
|a Creating powerful brands in consumer, service and industrial markets
|c Leslie de Chernatony and Malcolm McDonald.
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| 250 |
0 |
0 |
|a 3rd ed.
|
| 260 |
0 |
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|a Oxford ; Burlington, MA:
|b Elsevier/Butterworth-Heinemann,
|c 2003.
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| 300 |
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|a xvii, 467 p.:
|b ill.;
|c 24 cm.
|
| 501 |
0 |
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|a BBDUH
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| 501 |
0 |
0 |
|a BMAUH
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| 501 |
0 |
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|a BATUH
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| 501 |
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|a BFIUH
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Brand name products --
|x Planning
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| 650 |
0 |
0 |
|a Branding (Marketing)
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| 700 |
1 |
1 |
|a McDonald,
|h Malcolm
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| 901 |
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|u www.elsevierdirect.com
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