Creating powerful brands in consumer, service and industrial markets
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington, MA:
Elsevier/Butterworth-Heinemann,
2003.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xvii, 467 p.: ill.; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780750659802 / 0750659807 (pbk.) |