Creating powerful brands in consumer, service and industrial markets

Main Author: De Chernatony
Other Authors: McDonald,
Format: Book
Language:English
Published: Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2003.
Edition:3rd ed.
Subjects:


TSAM LIBRARY

Call Number: HD69 B7 DEC 2003
Accession Item Category Format Status Notes
0000057936 Open Shelf Monographs AVAILABLE