00829pamaa2200229 4500 0000045402 20090617090000.0 090617 eng 9780446540773 / 0446540773 (pbk.) HF5415.1255 BAS 2008 Baskin Branding only works on cattle : the new way to get known (and drive your competitors crazy) Jonathan Salem Baskin. 1st ed. New York: Business Plus, 2008. viii, 261 p.; 24 cm. Includes bibliographical references (p. 243-252) and index Internet searching Branding (Marketing) Consumer behavior Information behavior Business enterprises -- Computer network resources www.HachetteBookGroup.com