00748pamaa2200229 4500 0000045387 20090617090000.0 090617 eng 9780061353239 (hbk.) BF448 ARI 2008 Ariely Predictably irrational : the hidden forces that shape our decisions Dan Ariely. 1st ed. New York, NY: Harper, 2008. xxii, 280 p.: ill.; 23 cm. Includes bibliographical references (p. [259]-267) and index Decision making Thought and thinking Reasoning Economics -- Psychological aspects Consumer behavior www.harpercollins.com