APA Citation

Ariely. (2008). Predictably irrational: The hidden forces that shape our decisions. New York, NY: Harper.

Chicago Style Citation

Ariely. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, NY: Harper, 2008.

MLA Citation

Ariely. Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, NY: Harper, 2008.

Warning: These citations may not always be 100% accurate.