00595pamaa2200205 4500 0000045377 20090617090000.0 090617 eng 0060196211 HF5415.1265 RIE 2000 Ries The 11 immutable laws of Internet branding Al Ries and Laura Ries. 1st ed. New York: HarperBusiness, 2000. viii, 175 p.; 20 cm. Includes index Internet marketing Branding (Marketing) Ries, Laura www.harpercollins.com