00642cam a2200181 7i4500 0000045316 20240130090000.0 090615 eng 9781412903134 (pbk.) P96.M34 KUN 2008 Kung, Lucy author Strategic management in the media : from theory to practice Lucy Kung. London: Thousand Oaks, Calif. : SAGE, 2008. 248 p.: ill.; 25 cm. Includes bibliographical references (p. [224]-239) and index Strategic planning Mass media -- Management http://www.sagepublishings.com