Strategic management in the media : from theory to practice

Main Author: Kung, Lucy (Author)
Format: Book
Language:English
Published: London: Thousand Oaks, Calif. : SAGE, 2008.
Subjects:
LEADER 00642cam a2200181 7i4500
001 0000045316
005 20240130090000.0
008 090615 eng
020 0 0 |a 9781412903134 (pbk.)  
090 0 0 |a P96.M34   |b KUN 2008 
100 1 0 |a Kung, Lucy   |e author  
245 1 0 |a Strategic management in the media :   |b from theory to practice   |c Lucy Kung. 
260 0 0 |a London:   |b Thousand Oaks, Calif. : SAGE,   |c 2008. 
300 |a 248 p.:   |b ill.;   |c 25 cm. 
504 0 0 |a Includes bibliographical references (p. [224]-239) and index 
650 0 0 |a Strategic planning  
650 0 0 |a Mass media --   |x Management  
901 |u http://www.sagepublishings.com