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| LEADER |
00642cam a2200181 7i4500 |
| 001 |
0000045316 |
| 005 |
20240130090000.0 |
| 008 |
090615 eng |
| 020 |
0 |
0 |
|a 9781412903134 (pbk.)
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| 090 |
0 |
0 |
|a P96.M34
|b KUN 2008
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| 100 |
1 |
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|a Kung, Lucy
|e author
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| 245 |
1 |
0 |
|a Strategic management in the media :
|b from theory to practice
|c Lucy Kung.
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| 260 |
0 |
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|a London:
|b Thousand Oaks, Calif. : SAGE,
|c 2008.
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| 300 |
|
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|a 248 p.:
|b ill.;
|c 25 cm.
|
| 504 |
0 |
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|a Includes bibliographical references (p. [224]-239) and index
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| 650 |
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|a Strategic planning
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| 650 |
0 |
0 |
|a Mass media --
|x Management
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| 901 |
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|u http://www.sagepublishings.com
|
