Strategic management in the media : from theory to practice
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London:
Thousand Oaks, Calif. : SAGE,
2008.
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| Subjects: |
| Physical Description: | 248 p.: ill.; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [224]-239) and index |
| ISBN: | 9781412903134 (pbk.) |