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The real Pepsi challenge : How one pioneering company Broke Color Barrier in 1940s American business

Main Author:	Capparell
Format:	Book
Language:	English
Published:	New York: Wall Street Journal Books, 2007.
Series:	Wall Street journal books
Subjects:	PepsiCo, inc. -- > Employees -- > Recruiting -- > History African American executives -- > History Cola drinks -- > Marketing -- > History -- > United States African American consumers -- > History

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