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The real Pepsi challenge : How one pioneering company Broke Color Barrier in 1940s American business

Main Author: Capparell
Format: Book
Language:English
Published: New York: Wall Street Journal Books, 2007.
Series:Wall Street journal books
Subjects:
PepsiCo, inc. -- > Employees -- > Recruiting -- > History
African American executives -- > History
Cola drinks -- > Marketing -- > History -- > United States
African American consumers -- > History
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