00930pamaa2200217 4500 0000045291 20090612090000.0 090612 eng 9780743265720 / 0743265726 (pbk.) HD9349.S634.P462 CAP 2007 Capparell The real Pepsi challenge : How one pioneering company Broke Color Barrier in 1940s American business Stephanie Capparell. New York: Wall Street Journal Books, 2007. xvii, 349 p.: ill.; 20 cm. Wall Street journal books Includes bibliographical references (p. 289-329) and index PepsiCo, inc. -- Employees -- Recruiting -- History African American executives -- History Cola drinks -- Marketing -- History -- United States African American consumers -- History http://www.simonsays.com