The real Pepsi challenge : How one pioneering company Broke Color Barrier in 1940s American business - Capparell (New York: Wall Street Journal Books, 2007)
Includes bibliographical references (p. 289-329) and index
Keywords: PepsiCo, inc. -- -- Employees -- -- Recruiting -- -- History; African American executives -- -- History; Cola drinks -- -- Marketing -- -- History -- -- United States; African American consumers -- -- History