Cover Image

The real Pepsi challenge : How one pioneering company Broke Color Barrier in 1940s American business

Main Author: Capparell
Format: Book
Language:English
Published: New York: Wall Street Journal Books, 2007.
Series:Wall Street journal books
Subjects:
PepsiCo, inc. -- > Employees -- > Recruiting -- > History
African American executives -- > History
Cola drinks -- > Marketing -- > History -- > United States
African American consumers -- > History
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005 20090612090000.0
008 090612 eng
020 0 0 |a 9780743265720 / 0743265726 (pbk.)  
090 0 0 |a HD9349.S634.P462   |b CAP 2007 
100 1 0 |a Capparell  
245 0 4 |a The real Pepsi challenge :   |b How one pioneering company Broke Color Barrier in 1940s American business   |c Stephanie Capparell. 
260 0 0 |a New York:   |b Wall Street Journal Books,   |c 2007. 
300 |a xvii, 349 p.:   |b ill.;   |c 20 cm. 
440 0 0 |a Wall Street journal books 
504 0 0 |a Includes bibliographical references (p. 289-329) and index 
650 0 0 |a PepsiCo, inc. --   |x Employees --   |x Recruiting --   |x History  
650 0 0 |a African American executives --   |x History  
650 0 0 |a Cola drinks --   |x Marketing --   |x History --   |z United States  
650 0 0 |a African American consumers --   |x History  
901 |u http://www.simonsays.com 

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