The real Pepsi challenge : How one pioneering company Broke Color Barrier in 1940s American business
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| Format: | Book |
| Language: | English |
| Published: |
New York:
Wall Street Journal Books,
2007.
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| Series: | Wall Street journal books
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| Subjects: |
| Physical Description: | xvii, 349 p.: ill.; 20 cm. |
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| Bibliography: | Includes bibliographical references (p. 289-329) and index |
| ISBN: | 9780743265720 / 0743265726 (pbk.) |