APA Citation

Capparell. (2007). The real Pepsi challenge: How one pioneering company Broke Color Barrier in 1940s American business. New York: Wall Street Journal Books.

Chicago Style Citation

Capparell. The Real Pepsi Challenge: How One Pioneering Company Broke Color Barrier in 1940s American Business. New York: Wall Street Journal Books, 2007.

MLA Citation

Capparell. The Real Pepsi Challenge: How One Pioneering Company Broke Color Barrier in 1940s American Business. New York: Wall Street Journal Books, 2007.

Warning: These citations may not always be 100% accurate.