Marketing research : in a digital information environment

Main Author: Hair
Other Authors: Ortinau,, Bush,
Format: Book
Language:English
Published: Boston: McGraw-Hill Irwin, 2009.
Edition:4th ed.
Subjects:
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005 20130117090000.0
008 090604 eng
020 0 0 |a 0071270108 / 9780071270106 (pbk.)  
090 0 0 |a HF5415.2   |b HAI 2009 
100 1 0 |a Hair  
245 1 0 |a Marketing research :   |b in a digital information environment   |c Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 
250 0 0 |a 4th ed. 
260 0 0 |a Boston:   |b McGraw-Hill Irwin,   |c 2009. 
300 |a xxiv, 690 p.:   |b col. ill.;   |c 27 cm. 
501 0 0 |a BBDUH 
501 0 0 |a BATUH 
504 0 0 |a Includes bibliographical references (p. 651-661) and indexes 
650 0 0 |a Marketing research  
700 1 1 |a Ortinau,   |h David J.  
700 1 1 |a Bush,   |h Robert P.  
901 |u www.mhhe.com