Marketing research : in a digital information environment
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2009.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxiv, 690 p.: col. ill.; 27 cm. |
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| Bibliography: | Includes bibliographical references (p. 651-661) and indexes |
| ISBN: | 0071270108 / 9780071270106 (pbk.) |