00702pamaa2200205 4500 0000045223 20121206090000.0 090602 eng 0805861971 / 9780805861976 (pbk.) P96.M34 MED 2008 Media management : a casebook approach by George Sylvie ... [et al.]. 4th ed. New York: Lawrence Erlbaum Associates, 2008. xi, 414p: ill.; 24 cm. Lea's communiction series BMCI Includes bibliographical references and index Mass media -- Management -- Case studies Sylvie, George http://www.routledge.com