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| LEADER |
00702pamaa2200205 4500 |
| 001 |
0000045223 |
| 005 |
20121206090000.0 |
| 008 |
090602 eng |
| 020 |
0 |
0 |
|a 0805861971 / 9780805861976 (pbk.)
|
| 090 |
0 |
0 |
|a P96.M34
|b MED 2008
|
| 245 |
1 |
0 |
|a Media management :
|b a casebook approach
|c by George Sylvie ... [et al.].
|
| 250 |
0 |
0 |
|a 4th ed.
|
| 260 |
0 |
0 |
|a New York:
|b Lawrence Erlbaum Associates,
|c 2008.
|
| 300 |
|
|
|a xi, 414p:
|b ill.;
|c 24 cm.
|
| 440 |
0 |
0 |
|a Lea's communiction series
|
| 501 |
0 |
0 |
|a BMCI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Mass media --
|x Management --
|x Case studies
|
| 700 |
1 |
1 |
|a Sylvie,
|h George
|
| 901 |
|
|
|u http://www.routledge.com
|
