00770pamaa2200241 4500 0000045204 20100514090000.0 090518 nyu eng 0071288384 / 9780071288385 (pbk.) 658.848 CAT 2009 HF1009.5 CAT 2009 Cateora International marketing Philip R. Cateora, Mary C. Gilly and John L. Graham. 14th ed. Boston: McGraw-Hill Irwin, 2009. xxxi, 711p.: ill.; 28cm. DBADI Includes bibliographical references and index International business enterprises Export marketing Graham, John L. Gilly, Mary C. http://www.mhhe.com