International marketing

Main Author: Cateora
Other Authors: Graham,, Gilly,
Format: Book
Language:English
Published: Boston: McGraw-Hill Irwin, 2009.
Edition:14th ed.
Subjects:
Item Description:DBADI
Physical Description:xxxi, 711p.: ill.; 28cm.
Bibliography:Includes bibliographical references and index
ISBN:0071288384 / 9780071288385 (pbk.)