Principles of marketing

Main Author: Kotler, Philip (Author)
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Upper Saddle River, NJ: Prentice Hall, [2010] ♭2010.
Edition:Thirteenth edition.
Subjects:
LEADER 00850pamaa2200277 4500
001 0000045201
005 20190527090000.0
008 090588 eng
020 |a 9780137006694 (pbk.)  
040 |a BNM 
090 0 0 |a HF5415   |b KOT 2010 
100 1 |a Kotler, Philip   |e author  
245 1 0 |a Principles of marketing   |c Philip Kotler and Gary Armstrong. 
250 |a Thirteenth edition. 
264 1 |a Upper Saddle River, NJ:   |b Prentice Hall,   |c [2010] ♭2010. 
300 |a xxxiv, 637 pages:   |b color illustrations;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a DBAD 
501 0 0 |a BBIBI 
501 0 0 |a BFNPI 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Marketing  
700 1 |a Armstrong, Gary  
901 |u http://www.prenhall.com