Principles of marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ:
Prentice Hall,
[2010] â™2010.
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| Edition: | Thirteenth edition. |
| Subjects: |
| Physical Description: | xxxiv, 637 pages: color illustrations; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780137006694 (pbk.) |