Kotler, P., & Armstrong, G. (2010). Principles of marketing (Thirteenth edition.). Upper Saddle River, NJ: Prentice Hall.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. Thirteenth edition. Upper Saddle River, NJ: Prentice Hall, 2010.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. Thirteenth edition. Upper Saddle River, NJ: Prentice Hall, 2010.
Warning: These citations may not always be 100% accurate.