APA Citation

Kotler, P., & Armstrong, G. (2010). Principles of marketing (Thirteenth edition.). Upper Saddle River, NJ: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Thirteenth edition. Upper Saddle River, NJ: Prentice Hall, 2010.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Thirteenth edition. Upper Saddle River, NJ: Prentice Hall, 2010.

Warning: These citations may not always be 100% accurate.