Doing business in China
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY:
Routledge,
2009.
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| Edition: | 3rd ed. |
| Subjects: |
Table of Contents:
- The road to Cathay
- Through a glass darkly : China from a western perspective
- The furniture of the mind
- Relationships and government
- Business and the law
- Creating harmony : alternative venture formats in PRC
- The marketing mix
- The marketing process
- Rightness and correct form : the yi and li of relationships in China
- Doing business with the sojurners : the overseas Chinese communities
- China and the world
- Western and Chinese commercial thinking