00766pamaa2200241 4500 0000045128 20140922090000.0 090506 eng 9781856175043 (pbk.) 658.8 PIE 2009 HF5415.13 PIE 2009 Piercy Market-led strategic change : transforming the process of going to market Nigel Piercy. 4th ed. Burlington, MA: Butterworth-Heinemann Ltd., 2009. xix, 551p.; 23cm. BITCUN BMCCU BSECU BNCCU / BSECU / BITCU / BMCCU / BCSCU Includes bibliographical references and index Marketing -- Management http://www.elsevier.com