Market-led strategic change : transforming the process of going to market
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA:
Butterworth-Heinemann Ltd.,
2009.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xix, 551p.; 23cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781856175043 (pbk.) |